In my first post I mentioned VHS’ and CD’s and how the music industry was worried when they were introduced, yet continued to thrive. The comment on my blog brings up an interesting point asking “Do you think these advances simple made music and videos more appealing to larger numbers of people, thus making more money for the industry?” Yes I think this is exactly the case and I think that way the internet and social media has changed the world has really benefited the music industry as people are able to get their music out much easier. As (Bradley, 2006) outlines, downloading and sharing music online has become extremely popular due to companies like Napster and others similar. Another company that has made the sharing of music online incredible easy is YouTube. Create a funny or talented video and within hours you can be a worldwide sensation. Getting famous on YouTube has become the norm. In today’s technological world, music artists rarely work their way up to stardom through any other platform than social media and the Internet. Justin Bieber for example, one of the most successful, talented young men in the world; famous from a YouTube video. This is the reality of the world we live in. Everything is interconnected and time and space barriers have virtually been eliminated. Rather than resist the changes in the world the music industry has begun to and needs to continue to embrace them in order to stay successful. (Steinmetz and Tunnell 2013) mention the music industry views the sharing and downloading of music as piracy however through the ability to share your music online, the Internet has provided the music industry with much opportunity. Its time for the music industry to wake up and realize the massive potential in using the Internet to share and make their music more appealing to larger audiences.
Bradley, D. (2006) Scenes of Transmission: Youth Culture, MP3 File Sharing, and Transferable Strategies of Cultural Practice. M/C Journal. 9(1).
Steinmetz, K., K. Tunnell (2013). Under the Pixelated Jolly Roger: A Study of On-Line Pirates. Deviant Behavior. 34 (1), pg. 53-67